Social Media Manager

About the Role

Our client is looking for an experienced and strategic Social Media Manager to lead their online presence from Edinburgh . This hybrid role requires a blend of creative content development, community engagement, and data-driven strategy. You will be responsible for crafting and executing social media campaigns that enhance brand visibility, drive engagement, and foster a strong online community. Working closely with the marketing team, you will leverage insights to optimize performance across all social platforms.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with overall marketing goals.
• Create, curate, and schedule engaging content (text, image, video) across various social media platforms.
• Monitor social media channels, respond to comments and messages, and foster community interaction.
• Analyze social media performance metrics and provide regular reports with actionable insights.
• Stay up-to-date with the latest social media trends, tools, and best practices.

Requirements

• Proven work experience as a Social Media Manager or similar role, with a strong portfolio.
• Excellent copywriting, editing, and communication skills.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Solid understanding of social media KPIs, analytics, and reporting.
• Experience working in a hybrid environment and collaborating with remote team members.

Benefits

• Competitive salary and performance incentives.
• Hybrid work arrangement with flexibility.
• Comprehensive health benefits package.
• Professional development budget for courses and conferences.
• Creative and collaborative work culture.