Social Media Manager

About the Role

Our client is seeking an experienced and creative Social Media Manager to lead their social media strategy and execution in Cambridge . This role is responsible for developing and implementing engaging social media campaigns that enhance brand visibility, drive audience engagement, and support overall marketing objectives. You will oversee all social media channels, cultivate a strong online community, and work closely with the marketing team to ensure cohesive brand messaging. This is a fantastic opportunity for a strategic thinker to elevate our client's social media presence and contribute to their digital success.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy aligned with business goals and marketing campaigns.
• Create, curate, and schedule high-quality, engaging content across various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Monitor social media trends, industry news, and competitor activities to identify opportunities and adapt strategies accordingly.
• Engage with the online community, respond to comments and messages promptly, and foster positive brand interactions.
• Analyze social media performance metrics, generate detailed reports, and provide actionable insights for campaign optimization.
• Manage paid social media advertising campaigns, including budget allocation, targeting, and performance analysis.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of major social media platforms, their algorithms, and best practices for engagement and growth.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent content creation, copywriting, and communication skills.
• Experience in developing and executing paid social media advertising strategies.
• Strong understanding of digital marketing principles and how social media fits into the broader marketing mix.

Benefits

• Competitive salary package with regular reviews and potential bonuses.
• Hybrid working model providing flexibility to work from home and the office in Cambridge .
• Opportunities for professional development, including courses and conferences.
• Access to the latest social media marketing tools and technologies.
• A creative, collaborative, and supportive team environment.