Social Media Manager

About the Role

Our client is looking for a creative and strategic Social Media Manager to oversee their presence across all major social platforms, based in Stoke-on-Trent . This role is key to building and engaging our online community, driving brand awareness, and supporting marketing initiatives through impactful social media campaigns. You will be responsible for developing content calendars, creating compelling posts, managing community interactions, and analyzing performance metrics. This is an excellent opportunity for a passionate social media expert to lead our brand's digital voice, foster meaningful connections with our audience, and contribute to our overall business objectives in a hybrid working environment.

Key Responsibilities

• Develop and implement a cohesive social media strategy aligned with business goals and brand identity.
• Create, curate, and schedule engaging content (text, image, video) for platforms such as Facebook, Instagram, LinkedIn, and X.
• Monitor social media channels for trends, conversations, and opportunities to engage with the audience.
• Respond to comments, messages, and inquiries in a timely and professional manner, fostering community interaction.
• Analyze social media performance data, reporting on key metrics and providing recommendations for optimization.
• Collaborate with marketing and design teams to ensure consistent brand messaging and integrated campaign efforts.

Requirements

• Proven experience managing social media platforms for a brand or organization.
• Demonstrated success in developing and executing effective social media strategies.
• Excellent content creation and copywriting skills, with a strong visual sense.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of social media trends and best practices.
• Ability to work collaboratively in a hybrid setting and manage multiple projects simultaneously.

Benefits

• Competitive annual salary.
• Hybrid working model offering a balance of office and remote work.
• Opportunities for professional growth and development.
• Employee discounts on company products.
• Pension scheme and generous holiday allowance.