Social Media Manager

About the Role

Our client is seeking a proactive and experienced Social Media Manager to lead their online presence from their office in Sunderland . This role is essential for developing and implementing engaging social media strategies that build brand awareness, drive traffic, and foster community interaction. You will be the voice of the brand across all social platforms, creating compelling content and monitoring performance to ensure maximum impact. The ideal candidate is a creative storyteller with a deep understanding of social media trends and analytics, who excels in a collaborative office environment.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with marketing goals.
• Create, curate, and manage engaging content (text, image, video) for all social platforms.
• Monitor social media channels for industry trends, customer feedback, and competitive activity.
• Engage with followers, respond to comments and queries in a timely and professional manner.
• Analyze social media metrics and report on campaign performance to stakeholders.
• Collaborate with marketing and design teams to ensure brand consistency across all channels.

Requirements

• Proven work experience as a Social Media Manager or similar role.
• Demonstrable experience in creating successful social media campaigns and content.
• Excellent knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Proficiency in social media management and analytics tools.
• Strong copywriting and visual content creation skills.
• Excellent communication and interpersonal skills, comfortable working in an office setting in Sunderland .

Benefits

• Competitive annual salary.
• Opportunity to work within a vibrant marketing team in Sunderland .
• Comprehensive health, dental, and vision insurance.
• Generous holiday allowance and company pension scheme.
• Professional development opportunities and training programs.