Social Media Manager

About the Role

Our client is seeking a creative and strategic Social Media Manager to join their fully remote team. You will be responsible for developing and implementing social media strategies that increase brand awareness, improve marketing efforts, and drive engagement across all relevant platforms. This role requires a deep understanding of social media trends, excellent content creation skills, and the ability to analyze performance data to optimize campaigns. You will work closely with the wider marketing team to ensure social media efforts are aligned with overall business goals.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with marketing goals.
• Create, curate, and manage engaging and high-quality content (text, image, video) for social media platforms.
• Monitor social media channels for industry trends, relevant news, and opportunities for engagement.
• Engage with our online community, respond to comments and messages in a timely and professional manner.
• Analyze social media performance metrics and provide regular reports on key performance indicators (KPIs).
• Manage social media advertising campaigns, including budget allocation and optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 3 years of experience managing social media platforms for a brand or organization.
• Proven success in developing and implementing social media strategies that drive engagement and growth.
• Excellent understanding of social media best practices, trends, and analytics tools.
• Strong written and verbal communication skills, with an aptitude for creative content creation.
• Ability to work independently and manage multiple projects in a remote setting.

Benefits

• Competitive annual salary and performance-based incentives.
• Fully remote working arrangement, promoting flexibility and work-life balance.
• Opportunities for professional development, including courses and certifications in social media marketing.
• A collaborative and supportive virtual team environment.
• Generous paid time off and company holidays.