Social Media Marketing Executive

About the Role

Our client is looking for a vibrant and creative Social Media Marketing Executive to join their team in Cardiff . This role is central to building and engaging their online community, driving brand awareness, and supporting marketing objectives through strategic social media initiatives. You will be responsible for creating compelling content, managing social channels, and analysing performance to optimise engagement and reach. This is an exciting opportunity for a social media enthusiast to make a tangible impact on brand perception and customer interaction within a dynamic team based in Cardiff .

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging and shareable content, including graphics, videos, and compelling copy, tailored to each platform.
• Monitor social media channels for trends, opportunities, and customer feedback, responding promptly and professionally.
• Schedule and publish posts, ensuring a consistent brand voice and optimal posting times.
• Analyze social media metrics, track key performance indicators (KPIs), and report on campaign effectiveness to inform future strategies.

Requirements

• Proven experience as a Social Media Marketing Executive or similar role.
• Demonstrable experience creating engaging content and managing social media campaigns.
• Excellent written and verbal communication skills, with a flair for creative storytelling.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of current social media trends and best practices.

Benefits

• Competitive annual salary.
• Opportunity to work within a leading marketing team in Cardiff .
• Comprehensive health insurance and wellness programs.
• Paid time off and company holidays.
• Professional development opportunities and training.