Social Media Marketing Executive

About the Role

Our client is looking for an enthusiastic and creative Social Media Marketing Executive to join their dedicated marketing team in Edinburgh . This role is perfect for an individual passionate about social media and eager to contribute to building a strong online brand presence. You will be responsible for executing social media strategies, creating engaging content, and interacting with our online community to foster brand loyalty and drive engagement. Working within a collaborative team environment, you will have the opportunity to learn and grow your skills in digital marketing, playing a key part in our client's communication efforts. This is an excellent entry point for someone looking to build a career in social media marketing.

Key Responsibilities

• Assist in the development and execution of social media marketing campaigns across various platforms.
• Create and schedule engaging content, including text posts, images, and short videos, ensuring alignment with brand guidelines.
• Monitor social media channels, respond to comments and messages in a timely and professional manner, and escalate issues as needed.
• Track and report on key social media metrics, providing insights to the marketing manager.
• Support community management efforts, engaging with followers and identifying opportunities for interaction.
• Stay up-to-date with the latest social media trends, tools, and best practices.

Requirements

• Previous experience in social media management or a marketing-related internship.
• Familiarity with major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Good written and verbal communication skills, with an eye for detail in content creation.
• Basic understanding of social media analytics and reporting.
• Ability to work effectively as part of a team in an office environment in Edinburgh .
• A proactive attitude and a willingness to learn and adapt to new challenges.

Benefits

• Starting salary with regular performance reviews and potential for increases.
• Opportunity to work within a supportive and collaborative office setting.
• Comprehensive health and dental insurance plans.
• Generous paid holiday allowance.
• Access to internal training programs and mentorship opportunities.
• Employee assistance program and wellness initiatives.