Social Media Marketing Executive

About the Role

Our client is seeking an enthusiastic and creative Social Media Marketing Executive to join their marketing department in Sunderland . You will be responsible for managing and growing our client's social media presence across various platforms, developing engaging content, and fostering community interaction. This role is ideal for someone passionate about social media trends, digital storytelling, and community building, contributing to a dynamic marketing team focused on impactful online engagement. You will have the opportunity to influence brand perception and drive measurable results through innovative social media campaigns in a collaborative environment that encourages creativity and strategic thinking.

Key Responsibilities

• Develop and execute a comprehensive social media strategy to increase brand awareness and engagement.
• Create, curate, and schedule compelling content (text, image, video) for platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels, respond to comments and messages, and engage with the online community in a timely and professional manner.
• Analyze social media performance metrics and generate regular reports on key insights and trends.
• Collaborate with the marketing team to align social media campaigns with broader marketing objectives and product launches.
• Stay informed about the latest social media trends, tools, and best practices.

Requirements

• Proven experience (2+ years) in social media management or a related digital marketing role.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing.
• Strong understanding of major social media platforms, their algorithms, and audience demographics.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics.
• Excellent communication and interpersonal skills, with a customer-centric approach.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary package.
• Hybrid working arrangement offering a balance between remote work and office collaboration.
• Health and wellness programs.
• Opportunities for continuous learning and professional development.
• Company-wide social events and team-building activities.