Social Media Marketing Executive

About the Role

Our client is seeking a creative and strategic Social Media Marketing Executive to join their team in Stoke-on-Trent . This role is perfect for someone with a passion for social media and a knack for creating engaging online content. You will be responsible for managing the company's social media presence across various platforms, developing and executing social media strategies, and analyzing campaign performance. This is an exciting opportunity to contribute directly to brand growth and customer engagement within a supportive environment that values innovation and digital expertise.

Key Responsibilities

• Develop, implement, and manage social media strategies to increase brand awareness and engagement.
• Create, curate, and schedule compelling content (text, image, and video) for social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Monitor social media channels for industry trends, customer feedback, and competitor activity, responding promptly to inquiries and comments.
• Analyze social media metrics and performance data to provide actionable insights and recommendations for improvement.
• Collaborate with the marketing team to ensure social media activities align with broader marketing campaigns and objectives.
• Stay up-to-date with the latest social media best practices, tools, and emerging platforms to keep our strategy fresh and effective.

Requirements

• Proven experience in managing social media platforms for a business or brand.
• Demonstrable success in creating engaging social media content and campaigns.
• Strong understanding of social media analytics and reporting tools.
• Excellent written and verbal communication skills, with a creative flair.
• Ability to work both independently and collaboratively in a team setting, based in or near Stoke-on-Trent .

Benefits

• Competitive salary of 30000 per annum.
• Hybrid working arrangement providing a balance between office and remote work.
• Opportunities for professional development and training in social media marketing.
• Creative and dynamic work environment focused on digital innovation.
• Company pension scheme and standard holiday entitlement.