Social Media Marketing Executive

About the Role

Our client is seeking an energetic and creative Social Media Marketing Executive to join their vibrant marketing team in Cardiff . You will be responsible for managing and growing the company's presence across key social media platforms, engaging with our audience, and driving traffic and conversions through strategic social campaigns. This role requires a passion for all things social, a keen eye for trends, and the ability to translate brand objectives into engaging social content. You will be at the forefront of our digital communication efforts, ensuring our brand resonates with our target demographics.

Key Responsibilities

• Develop, schedule, and publish engaging content across various social media channels (e.g., Instagram, Twitter, Facebook, LinkedIn).
• Monitor social media channels for industry trends, competitor activity, and audience sentiment.
• Respond to comments, messages, and mentions in a timely and professional manner, fostering community engagement.
• Collaborate with the wider marketing team to ensure social media efforts align with broader marketing campaigns and brand guidelines.
• Track and report on social media performance metrics, identifying areas for improvement and optimization.
• Execute paid social media advertising campaigns to reach new audiences and achieve specific marketing goals.

Requirements

• Proven experience managing social media accounts for a brand or organization.
• Excellent understanding of major social media platforms and their respective audiences and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong copywriting and communication skills, with an ability to create compelling social media posts.
• A creative mindset with a passion for digital marketing and staying up-to-date with social media trends.

Benefits

• Competitive starting salary within the marketing sector.
• Opportunity to work within a supportive and dynamic marketing department in Cardiff .
• Access to ongoing training and development in social media marketing techniques.
• Company pension scheme and other standard employee benefits.
• Be part of a company culture that values creativity and innovation in its marketing endeavors.