Social Media Marketing Manager

About the Role

Our client is seeking a dynamic and creative Social Media Marketing Manager to join their team, operating remotely with a focus on the UK market. You will be responsible for developing and implementing innovative social media strategies to enhance brand visibility, engage our target audience, and drive measurable results across all relevant platforms. This role demands a deep understanding of social media trends, platform algorithms, and audience engagement tactics. You will collaborate closely with the marketing and communications teams to ensure a cohesive brand voice and impactful online presence, championing the company's digital strategy from anywhere in the UK.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with overall marketing goals.
• Manage all social media channels, including content creation, scheduling, and community management.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of social media efforts.
• Analyze social media data and metrics, providing regular reports on performance, engagement, and ROI.
• Engage with online communities, respond to comments and messages, and foster positive relationships with followers.
• Collaborate with internal teams to create compelling social media campaigns and promotions.
• Stay abreast of new platform features and best practices to ensure optimal performance.

Requirements

• Proven work experience as a Social Media Manager or similar role.
• Excellent copywriting, editing, and communication skills.
• Demonstrable experience leading and managing social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Strong understanding of social media KPIs and analytics tools.
• Ability to work independently and manage multiple projects in a remote setting.
• Experience with social media management tools (e.g., Hootsuite, Buffer).

Benefits

• Competitive salary and performance incentives.
• Fully remote work arrangement, offering maximum flexibility.
• Comprehensive health and wellness benefits.
• Generous allowance for home office setup and professional development.
• Opportunity to shape the social media presence of a growing brand.