Social Media Marketing Manager

About the Role

Our client is looking for a strategic and innovative Social Media Marketing Manager to spearhead their social media presence from Belfast . This fully remote role offers the opportunity to shape the brand's voice and engagement across all social platforms, driving community growth and brand loyalty. You will be responsible for developing cutting-edge social media strategies, creating compelling content, and analyzing performance metrics to ensure maximum impact. The ideal candidate is a creative thinker with a deep understanding of social media trends and best practices, capable of building a vibrant online community and driving measurable business results in a remote setting.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy aligned with business goals.
• Create, curate, and schedule engaging and high-quality content across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for industry trends, relevant conversations, and user-generated content.
• Engage with the online community, respond to comments and messages, and foster positive relationships with followers.
• Analyze social media data and KPIs to track performance, identify insights, and report on campaign effectiveness.
• Collaborate with cross-functional teams to ensure brand consistency and amplify marketing campaigns across social media.

Requirements

• Proven track record as a Social Media Marketing Manager or similar role, with demonstrable success in growing social media communities.
• In-depth knowledge of major social media platforms, their algorithms, and best practices for engagement.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent content creation skills, including copywriting, basic design, and video editing abilities.
• Strong understanding of digital marketing principles and how social media fits into the broader marketing mix.
• Ability to work independently and effectively manage time in a remote environment.

Benefits

• Competitive salary and performance incentives.
• Comprehensive remote work setup support.
• Health, dental, and vision insurance.
• Opportunities for continuous learning and professional development.
• A flexible and supportive remote work culture that values collaboration and creativity.