Social Media Marketing Manager

About the Role

Our client is seeking a dynamic and creative Social Media Marketing Manager to lead their online presence and engagement strategies. This pivotal role involves developing and executing comprehensive social media campaigns that align with business objectives, enhance brand visibility, and drive customer interaction. You will be at the forefront of shaping our client's digital voice, fostering community, and translating trends into actionable marketing initiatives. This position offers a fantastic opportunity for a seasoned social media professional to make a significant impact within a growing organization in Aberdeen , contributing to its success through innovative digital storytelling and strategic outreach.

Key Responsibilities

• Develop, implement, and manage our social media strategy across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create engaging, high-quality content (text, image, and video) tailored to specific social media channels and target audiences.
• Monitor social media channels for industry trends, competitor activity, and customer feedback, responding promptly and professionally.
• Analyze social media performance metrics, generate regular reports, and provide insights and recommendations for optimization.
• Collaborate with marketing, sales, and product development teams to ensure brand consistency and achieve campaign goals.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.

Requirements

• Proven work experience as a Social Media Manager or similar role.
• Excellent knowledge of social media platforms, best practices, and emerging trends.
• Demonstrable experience in creating engaging content and running successful social media campaigns.
• Proficiency in social media analytics tools and reporting.
• Strong understanding of SEO, keyword research, and web traffic metrics.
• Excellent written and verbal communication skills, with a keen eye for detail.

Benefits

• Competitive salary package.
• Opportunities for professional development and training.
• Collaborative and innovative work environment.
• Potential for hybrid work arrangements to balance office and remote work.
• Generous holiday allowance and company pension scheme.