Social Media Marketing Manager

About the Role

Our client is seeking a dynamic and results-oriented Social Media Marketing Manager to lead their online presence from their Aberdeen office. You will be instrumental in developing and executing innovative social media strategies that enhance brand visibility, drive customer engagement, and support overarching marketing objectives. This role is perfect for a creative thinker with a proven track record in managing social platforms and campaigns, who is eager to contribute to a growing business within the vibrant e-commerce sector.

Key Responsibilities

• Develop and implement comprehensive social media strategies across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage engaging written, visual, and video content tailored to specific audiences.
• Monitor social media trends, analytics, and competitor activities to identify opportunities and optimize campaigns.
• Manage the social media calendar, ensuring consistent and timely posting schedules.
• Engage with followers, respond to comments and messages, and foster community growth.
• Collaborate with marketing, sales, and product teams to align social media efforts with business goals.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of major social media platforms, their algorithms, and best practices.
• Excellent content creation, copywriting, and editing skills.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of digital marketing principles and e-commerce trends.
• Ability to analyze data and translate insights into actionable strategies.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering flexibility between office and remote work.
• Opportunities for professional development and training.
• A collaborative and innovative work environment in Aberdeen .
• Discounts on company products and services.