Social Media Marketing Manager

About the Role

Our client is seeking an experienced and innovative Social Media Marketing Manager to lead their social media strategy from their office in Leeds . You will be responsible for developing and implementing creative social media campaigns that enhance brand visibility, drive engagement, and foster community growth. This pivotal role requires a deep understanding of various social media platforms, content trends, and audience engagement tactics. You will work closely with marketing, communications, and sales teams to ensure a unified brand voice and maximize the impact of our social media presence across all relevant networks, contributing to the overall marketing success in the West Yorkshire region.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and schedule engaging and relevant social media content (text, images, video) that aligns with brand guidelines and marketing objectives.
• Monitor social media channels for trends, conversations, and user-generated content, and engage with our audience in a timely and authentic manner.
• Analyze social media performance metrics, track KPIs, and provide regular reports on campaign effectiveness and audience insights.
• Manage social media advertising campaigns, including budget allocation, targeting, and optimization for maximum reach and conversion.
• Collaborate with the wider marketing team to ensure social media efforts are integrated with broader campaigns and initiatives.

Requirements

• Proven work experience as a Social Media Manager or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of major social media platforms, their respective audiences, and best practices.
• Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
• Excellent copywriting, communication, and interpersonal skills.
• Ability to interpret data and translate insights into actionable strategies.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary package.
• Hybrid working model for a balanced work-life approach.
• Professional development opportunities and continuous training.
• Pension scheme and healthcare benefits.
• A creative and collaborative working environment in a well-connected Leeds location.