Social Media Marketing Manager

About the Role

Our client is seeking a dynamic and experienced Social Media Marketing Manager to lead their social media strategy from their Stoke-on-Trent base, with a hybrid working arrangement. This role is pivotal in developing and executing innovative social media campaigns that drive brand engagement, community growth, and customer acquisition. You will be responsible for creating compelling content, managing social channels, and analyzing performance to optimize reach and impact. This is an exciting opportunity for a social media expert to make a significant contribution within a forward-thinking company.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing and business objectives.
• Create, curate, and manage engaging and relevant content across various social media platforms.
• Monitor social media channels for industry trends, customer feedback, and competitor activity.
• Engage with the online community, respond to comments and messages, and foster positive relationships.
• Analyze social media performance metrics, report on key insights, and recommend strategic adjustments.
• Collaborate with internal teams to ensure brand consistency and amplify marketing campaigns.

Requirements

• Proven experience as a Social Media Marketing Manager or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Creative thinking and a passion for staying ahead of social media trends.

Benefits

• Competitive annual salary and potential for performance-based bonuses.
• Hybrid working model offering flexibility between the Stoke-on-Trent office and remote work.
• Comprehensive health, dental, and vision insurance coverage.
• Generous budget for professional development and social media training.
• A collaborative and innovative team environment focused on digital excellence.