Social Media Marketing Manager

About the Role

Our client is seeking an innovative and strategic Social Media Marketing Manager to lead their social media presence from their Edinburgh office, with hybrid working flexibility. This role involves developing and implementing cutting-edge social media strategies that enhance brand awareness, drive audience engagement, and support marketing objectives. You will be responsible for managing all social media channels, creating compelling content, and analyzing performance metrics to optimize results. This is an exciting opportunity for a social media expert to make a significant impact within a dynamic team, shaping the brand's online narrative and community.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business and marketing goals.
• Manage and grow the company's presence across key social media platforms (e.g., LinkedIn, Twitter, Instagram, Facebook).
• Create, curate, and schedule engaging and relevant content, including text, image, and video formats.
• Monitor social media channels for trends, conversations, and mentions, responding appropriately and engaging with the community.
• Analyze social media performance data, reporting on key metrics and providing insights for continuous improvement.
• Collaborate with marketing, sales, and product teams to ensure consistent brand messaging and campaign integration.

Requirements

• Proven experience as a Social Media Marketing Manager or similar role.
• Demonstrable success in building and managing social media communities and executing effective campaigns.
• In-depth knowledge of various social media platforms, their algorithms, and best practices.
• Strong content creation and copywriting skills, with an eye for visual aesthetics.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent communication, analytical, and organizational skills.

Benefits

• Competitive salary and performance-related bonuses.
• Hybrid working model, offering a blend of office presence in Edinburgh and remote flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and attending industry events.
• A creative, collaborative, and forward-thinking work environment.