Social Media Marketing Manager

About the Role

Our client is seeking a creative and strategic Social Media Marketing Manager to lead their social media presence from their Glasgow office. You will be responsible for developing and executing engaging social media strategies that build brand awareness, foster community, and drive measurable results. This is a fantastic opportunity for a social media expert to take ownership of campaigns and make a significant impact on brand engagement in a fast-paced environment. You will stay ahead of social media trends and best practices.

Key Responsibilities

• Develop and implement a comprehensive social media strategy across relevant platforms.
• Create, curate, and manage published content (images, video, written) to build meaningful connections.
• Monitor social media channels for trends, conversations, and customer service opportunities.
• Engage with followers, respond to queries in a timely manner, and foster community growth.
• Analyze social media metrics and report on campaign performance, providing insights for optimization.
• Collaborate with the wider marketing team to ensure social media efforts align with overall marketing goals.

Requirements

• Proven work experience as a Social Media Manager or in a similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other relevant social media platforms.
• Experience with social media management and analytics tools.
• Strong copywriting and visual content creation skills.
• Ability to think creatively and strategically to drive engagement.

Benefits

• Competitive salary and performance-based rewards.
• Opportunity to work in a dynamic office environment in Glasgow .
• Comprehensive healthcare coverage.
• Generous paid time off and employee benefits.
• Supportive team culture focused on innovation and collaboration.