Social Media Marketing Manager

About the Role

Our client is seeking a dynamic and experienced Social Media Marketing Manager to spearhead their online presence and engagement strategies. Based in our vibrant Aberdeen office, you will be instrumental in developing and executing innovative campaigns across various social media platforms. This role offers a unique opportunity to shape brand voice, foster community interaction, and drive measurable results in the competitive e-commerce landscape. You'll collaborate with cross-functional teams, including marketing, sales, and content creation, to ensure a cohesive brand message and achieve key business objectives, working within a collaborative environment that values creativity and data-driven decision-making.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals and brand identity.
• Manage and grow the company's social media presence across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content (text, image, video) tailored to each platform and target audience.
• Monitor social media trends, competitor activities, and user engagement, providing actionable insights.
• Engage with followers, respond to comments and messages, and foster a positive online community.
• Analyze social media performance metrics and report on ROI, adjusting strategies as needed for optimization.

Requirements

• Proven track record of 5+ years in social media management, preferably within an e-commerce context.
• In-depth knowledge of social media platforms, their algorithms, and best practices for engagement and growth.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing capabilities.
• Strong analytical skills with experience using social media analytics tools.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid working model offering flexibility between office and remote work.
• Comprehensive health and wellness benefits package.
• Generous employee discount on company products.
• Opportunities for professional development and continuous learning.