Social Media Marketing Manager

About the Role

Our client is seeking a creative and strategic Social Media Marketing Manager to lead their online community engagement and brand presence initiatives. This fully remote position will be responsible for developing and executing innovative social media strategies across various platforms to increase brand awareness, drive engagement, and support marketing objectives. You will manage content calendars, create compelling social media content, and analyze performance data to refine tactics. This is an exciting opportunity for a social media expert who thrives in a remote work environment and is passionate about building vibrant online communities. You will be an integral part of a forward-thinking team dedicated to leveraging social media for impactful results, working from anywhere within the UK.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy that aligns with business goals and enhances brand visibility.
• Create, curate, and schedule engaging and high-quality content (text, image, video) for all relevant social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for trends, conversations, and mentions of the brand, engaging with followers and responding to comments and inquiries promptly.
• Analyze social media performance metrics, track key indicators (e.g., engagement rate, reach, follower growth), and provide regular reports with actionable insights.
• Develop and execute paid social media advertising campaigns to reach target audiences and drive specific marketing objectives.
• Stay up-to-date with the latest social media best practices, tools, and platform updates to ensure strategies remain effective and innovative.

Requirements

• Proven work experience as a Social Media Manager or similar role, with a strong portfolio demonstrating successful campaigns.
• In-depth knowledge and understanding of major social media platforms, their respective audiences, and best practices.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Excellent copywriting, editing, and communication skills with a creative flair.
• Demonstrated ability to create engaging visual content (basic graphic design/video editing skills are a plus).
• Ability to work independently, manage time effectively, and collaborate seamlessly in a remote setting.

Benefits

• Competitive salary with potential for performance-based bonuses.
• Fully remote position, offering complete work-from-home flexibility.
• Comprehensive health and wellness benefits package.
• Allowance for home office equipment and professional development courses.
• Opportunity to shape the social media presence of a growing brand.
• A supportive and inclusive remote work culture.