Social Media Marketing Manager

About the Role

Our client is seeking a creative and strategic Social Media Marketing Manager for a fully remote position. This role is essential for building and expanding the company's social media presence across all relevant platforms. You will be responsible for developing engaging content, managing online communities, and executing social media advertising campaigns to drive brand awareness, traffic, and leads. This is an excellent opportunity for a forward-thinking social media expert to lead initiatives and make a substantial impact from anywhere in the UK .

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing and business goals.
• Create, curate, and manage engaging and shareable content for all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, relevant conversations, and opportunities for engagement.
• Manage paid social media advertising campaigns, including budget allocation, targeting, and optimisation.
• Analyse social media performance metrics and provide regular reports with actionable insights.
• Engage with the online community, respond to comments and messages, and foster positive brand sentiment.
• Collaborate with cross-functional teams to ensure social media messaging is consistent with brand voice and campaigns.

Requirements

• Minimum of 4 years of experience in social media marketing management.
• Proven success in developing and executing social media strategies that drive measurable results.
• In-depth knowledge of major social media platforms, their algorithms, and best practices.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of social media advertising principles and campaign management.
• Excellent written and verbal communication skills, with a talent for creative copywriting.

Benefits

• Competitive salary and performance-related incentives.
• Fully remote working environment, offering maximum flexibility.
• Provision for home office equipment and a dedicated remote work stipend.
• Comprehensive private health insurance and wellness programs.
• The chance to shape the social media strategy for a dynamic organisation across the UK .