Social Media Marketing Manager

About the Role

Our client is looking for a creative and strategic Social Media Marketing Manager to join their dynamic team in Belfast . This role is responsible for developing and implementing cutting-edge social media strategies to enhance brand awareness, drive audience engagement, and support marketing objectives. You will manage all social media channels, create compelling content, foster community interaction, and analyze performance to optimize campaigns. This is an excellent opportunity for a social media expert to make a significant impact in a growing company, blending creative flair with data-driven insights.

Key Responsibilities

• Develop and execute comprehensive social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage published content (images, video, written) that builds meaningful connections and encourages community engagement.
• Monitor social media channels for industry trends, competitor activity, and relevant conversations.
• Respond to comments and customer queries in a timely manner, fostering a positive community and brand reputation.
• Analyze social media metrics, track key performance indicators (KPIs), and provide regular reports with actionable insights.
• Collaborate with marketing, sales, and product teams to ensure social media efforts align with overall business goals and campaigns.

Requirements

• Minimum of 3 years of experience in social media marketing, preferably in a management or senior specialist role.
• Proven success in developing and executing social media strategies that achieve measurable results.
• In-depth knowledge of major social media platforms, their algorithms, and best practices for engagement.
• Strong copywriting and visual content creation skills.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent communication, interpersonal, and organizational skills.

Benefits

• Competitive salary with potential for performance-based incentives.
• Hybrid work arrangement , balancing office collaboration with remote flexibility.
• Comprehensive health and wellness benefits package.
• Generous paid annual leave and public holidays.
• Opportunities for continuous learning and professional development in the digital marketing space.