Social Media Marketing Manager

About the Role

Our client is seeking an experienced and innovative Social Media Marketing Manager to lead their social media strategy and execution from their Leeds office. This role is vital for enhancing brand presence, driving audience engagement, and generating leads through strategic social media campaigns. You will be responsible for developing creative content, managing online communities, and leveraging social analytics to inform future strategies. This is a key position for someone passionate about social media's power to connect brands with their audiences, working within a dynamic and growing company.

Key Responsibilities

• Develop and implement a comprehensive social media strategy across all relevant platforms.
• Create, schedule, and publish engaging, high-quality content, including text, image, and video formats.
• Monitor social media channels for trends, conversations, and opportunities, responding to comments and messages promptly.
• Analyze social media performance using analytics tools, providing regular reports and actionable insights.
• Manage social media advertising campaigns, including budget allocation and optimization.
• Collaborate with content creators and marketing teams to ensure brand consistency and campaign alignment.

Requirements

• 3-5 years of professional experience in social media marketing management.
• Proven ability to develop and execute successful social media strategies and campaigns.
• Strong understanding of social media analytics, reporting, and platform best practices.
• Excellent content creation and copywriting skills, with an eye for visual aesthetics.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and paid social advertising.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary based on experience and qualifications.
• Hybrid working model combining office presence in Leeds with remote flexibility.
• Comprehensive health, dental, and vision insurance.
• Paid time off and company holidays.
• Opportunities for professional growth and development in the digital marketing space.