Social Media Marketing Manager

About the Role

Our client is seeking a creative and strategic Social Media Marketing Manager to join their dynamic marketing team in Leeds . This role will be responsible for developing and implementing a cutting-edge social media strategy that enhances brand visibility, engages target audiences, and drives business objectives. You will manage all social media channels, create compelling content, monitor trends, and analyze performance to ensure maximum impact. This position offers a fantastic opportunity to shape the online voice of the brand and work within a collaborative team environment that values innovation and impactful digital communication.

Key Responsibilities

• Develop and execute a comprehensive social media strategy across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create, curate, and schedule engaging and shareable content, including text, image, and video posts.
• Monitor social media channels for industry trends, competitor activity, and relevant conversations.
• Engage with the online community, respond to comments and messages in a timely and professional manner.
• Analyze social media metrics and generate reports on key performance indicators (KPIs), providing actionable insights.
• Collaborate with the wider marketing team to ensure social media efforts are integrated with overall campaign goals.
• Manage social media advertising campaigns, including budget allocation and performance optimization.

Requirements

• 3-5 years of experience managing social media platforms for businesses or brands.
• Proven track record of developing successful social media strategies and campaigns.
• Excellent copywriting and communication skills, with a strong understanding of social media best practices.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Proficiency in creating basic visual content for social media.
• Ability to work effectively in a hybrid environment, collaborating both in-person and remotely.

Benefits

• Competitive salary with opportunities for performance-based incentives.
• Comprehensive health and wellness benefits package.
• Access to ongoing training and professional development opportunities.
• A flexible hybrid work model.
• Be part of a creative and forward-thinking marketing department in Leeds .