Social Media Marketing Manager

About the Role

Our client is seeking an innovative and strategic Social Media Marketing Manager to lead their online community engagement and brand presence from their offices in Stoke-on-Trent . This role requires a deep understanding of social media platforms, content strategy, community management, and analytics to drive brand awareness, engagement, and conversions. You will be responsible for developing and executing cutting-edge social media campaigns that resonate with our target audiences and contribute to overall marketing objectives. This is an excellent opportunity for a seasoned social media expert to shape our client's digital voice and community impact.

Key Responsibilities

• Develop and implement a comprehensive social media strategy across relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and high-quality content, including visuals, videos, and written posts.
• Monitor social media channels for trends, conversations, and customer feedback, responding appropriately.
• Manage and grow the online community, fostering positive engagement and brand loyalty.
• Analyse social media performance metrics, reporting on key insights and recommending strategy adjustments.
• Collaborate with the marketing team on integrated campaigns and brand storytelling.
• Stay abreast of the latest social media trends, tools, and best practices.

Requirements

• Proven experience (4+ years) as a Social Media Marketing Manager or similar role.
• Demonstrated success in developing and executing social media strategies that drive engagement and growth.
• Expertise in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of content creation, copywriting, and visual storytelling for social media.
• Excellent communication, interpersonal, and community management skills.
• Experience with paid social advertising campaigns is a plus.

Benefits

• A competitive salary package with opportunities for performance bonuses.
• A hybrid working model allowing for flexibility while fostering team collaboration in Stoke-on-Trent .
• Comprehensive health and wellness benefits.
• Opportunities for professional development and attending industry events.
• A dynamic and creative work environment within Staffordshire.