Social Media Marketing Manager

About the Role

Our client seeks an innovative and experienced Social Media Marketing Manager to drive their social presence from their Leeds office. This role is central to building and engaging online communities, developing compelling social media strategies, and executing campaigns that align with broader marketing objectives. You will be responsible for managing all social channels, fostering brand advocacy, and analyzing performance to optimize engagement and reach. This is a prime opportunity to lead social media efforts within a forward-thinking company, contributing significantly to its brand narrative and customer interaction within the vibrant Yorkshire business landscape.

Key Responsibilities

• Develop and implement a comprehensive social media strategy across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging social media content, including visuals, videos, and written posts.
• Manage day-to-day social media operations, including monitoring conversations, responding to comments and messages, and community management.
• Run paid social media advertising campaigns, defining target audiences, setting budgets, and optimizing for performance.
• Analyze social media metrics, provide regular reports on performance, and identify opportunities for growth.
• Stay up-to-date with the latest social media trends, tools, and best practices.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of major social media platforms, their algorithms, and best practices.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent copywriting and communication skills, with the ability to adapt tone of voice.
• Experience with social media advertising and budget management.
• Creative thinking and a passion for digital storytelling.

Benefits

• Competitive salary and potential for annual bonuses based on performance.
• Hybrid working arrangement for a balanced work-life approach.
• Comprehensive health insurance and wellness programs.
• Generous holiday entitlement and pension contributions.
• Opportunities for professional development and attending industry events.