Social Media Marketing Specialist

About the Role

Our client is seeking an experienced and creative Social Media Marketing Specialist to drive engagement and brand growth through strategic social media initiatives. This role, based in Plymouth , is key to developing and executing compelling social media campaigns that align with the company's e-commerce and social media objectives. You will be responsible for managing the social media presence, creating impactful content, and leveraging analytics to optimize performance and achieve business goals in a dynamic online marketplace.

Key Responsibilities

• Develop, implement, and manage social media strategies across all relevant platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Create engaging and visually appealing content, including graphics, videos, and written copy, tailored to each platform's audience.
• Monitor social media channels for trends, conversations, and competitor activity, providing insights and recommendations.
• Run and optimize paid social media advertising campaigns to achieve specific marketing objectives, such as lead generation and sales.
• Analyze social media performance data, generating reports with actionable insights to improve engagement and ROI.
• Engage with the online community, respond to comments and messages, and foster positive brand interactions.

Requirements

• Proven work experience as a Social Media Specialist or similar role, with a strong understanding of social media platforms and marketing best practices.
• Demonstrable experience in creating engaging content and managing paid social media campaigns.
• Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
• Excellent copywriting, editing, and visual communication skills.
• Ability to interpret data and translate it into strategic marketing actions.
• Experience in the e-commerce sector is highly desirable.

Benefits

• Competitive salary commensurate with experience and proven results.
• Exciting opportunity to shape the social media strategy for a growing online brand in Plymouth .
• A creative and collaborative work environment that encourages innovation and new ideas.
• Access to professional development resources to stay current in the fast-paced digital marketing world.
• Potential for hybrid work arrangements to offer flexibility.