Social Media Marketing Specialist

About the Role

Our client is seeking a creative and strategic Social Media Marketing Specialist to join their team in the vibrant city of Oxford . You will be responsible for developing and implementing engaging social media campaigns that enhance brand awareness, drive customer engagement, and support e-commerce sales goals. This role requires a deep understanding of social media platforms, content creation, and community management, all tailored to resonate with target audiences in the competitive online marketplace. Working within our Oxford office, you will collaborate with marketing colleagues to build a strong online presence and foster customer loyalty.

Key Responsibilities

• Develop and execute creative social media strategies aligned with brand objectives and marketing campaigns.
• Create compelling and visually appealing content (graphics, videos, copy) for platforms like Instagram, Facebook, Twitter, and LinkedIn.
• Manage daily social media operations, including posting schedules, monitoring feeds, and engaging with the online community.
• Run and optimize social media advertising campaigns to increase reach, engagement, and conversions.
• Analyze social media performance data and generate reports with actionable insights for optimization.
• Stay abreast of emerging social media trends, tools, and best practices within the e-commerce sector .

Requirements

• Proven experience as a Social Media Specialist or in a similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Excellent content creation skills, including graphic design basics and video editing.
• Strong understanding of digital marketing principles and their application to social media.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously in our Oxford office.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Comprehensive health and wellbeing benefits.
• Opportunities for continuous professional development and training.
• Generous holiday allowance and company benefits.
• A dynamic and creative work environment in the heart of Oxford .