Social Media Specialist

About the Role

Our client is seeking an innovative and engaged Social Media Specialist to manage their online presence and build community engagement from their Leeds base. This role is essential for crafting and executing social media strategies that align with brand objectives, increase awareness, and drive meaningful interactions across key platforms. You will be responsible for creating compelling content, managing social media calendars, monitoring trends, and analyzing performance metrics. The ideal candidate is a creative storyteller with a deep understanding of social media platforms and a passion for connecting with audiences in authentic ways, contributing to a vibrant and growing online brand presence.

Key Responsibilities

• Develop and implement engaging social media strategies across platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create, curate, and schedule high-quality, original content, including text, images, videos, and graphics.
• Monitor social media channels for industry trends, competitor activity, and audience engagement opportunities.
• Respond to comments and messages in a timely and professional manner, fostering community interaction.
• Analyze social media metrics and report on campaign performance, providing insights and recommendations for improvement.
• Collaborate with the marketing team to ensure social media activities are aligned with broader marketing campaigns and objectives.

Requirements

• Proven experience as a Social Media Specialist or similar role.
• Excellent written and verbal communication skills, with a knack for creating engaging social copy.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Demonstrable experience with content creation and visual design for social media.
• Strong understanding of current social media trends and best practices.
• Ability to work independently and as part of a team in a remote setting.

Benefits

• Competitive salary and remote work flexibility.
• Opportunity to shape the social media presence of a growing brand.
• Generous paid time off and company holidays.
• Access to online courses and professional development resources.
• A supportive and collaborative remote team culture.