Social Media Strategist

About the Role

Our client is seeking a creative and results-oriented Social Media Strategist to join their dynamic marketing team in Birmingham . You will be instrumental in crafting and executing engaging social media campaigns that align with our brand's voice and business objectives. This role requires a deep understanding of the evolving social media landscape, a knack for creating compelling content, and the ability to analyze performance metrics to drive continuous improvement. Join a forward-thinking company where your contributions will directly impact brand visibility and customer engagement.

Key Responsibilities

• Develop and implement innovative social media strategies across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content, including text, image, and video, tailored to specific platforms and target audiences.
• Manage social media communities, respond to comments and messages, and foster positive interactions.
• Monitor social media trends, competitor activities, and relevant industry news to identify new opportunities.
• Analyze social media performance metrics, generate reports, and provide actionable insights for optimization.
• Collaborate with the marketing team to ensure social media efforts are integrated with broader campaign objectives.

Requirements

• Proven experience in managing social media platforms and developing successful social media campaigns.
• Excellent content creation skills, with a keen eye for design and an understanding of visual storytelling.
• Strong knowledge of social media analytics tools and reporting methodologies.
• Ability to understand brand voice and adapt content accordingly.
• Exceptional communication and interpersonal skills.
• Experience with social media management tools (e.g., Hootsuite, Buffer) is preferred.

Benefits

• Competitive salary and potential for performance-based incentives.
• Generous annual leave allowance.
• Access to professional development and training opportunities.
• A supportive and collaborative team environment in Birmingham .
• Opportunities to work on exciting and diverse marketing projects.