Social Media Strategist

About the Role

Our client is seeking a forward-thinking and data-driven Social Media Strategist to join their dynamic marketing team in Manchester . This role is office-based, fostering in-person collaboration and immersion within the company culture. You will be responsible for crafting and implementing comprehensive social media strategies that enhance brand presence, engage target audiences, and drive measurable business results within the competitive Arts & Entertainment sector. Your expertise will be crucial in navigating the evolving social media landscape and ensuring our client's message resonates effectively with their audience.

Key Responsibilities

• Develop and execute a cohesive social media strategy across all relevant platforms (e.g., Instagram, TikTok, X, Facebook).
• Create engaging, high-quality content calendars, including copy, visuals, and video concepts.
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Analyse social media performance metrics and provide actionable insights for campaign optimisation.
• Manage paid social advertising campaigns, including budget allocation and performance tracking.
• Engage with followers, respond to comments and messages, and foster community growth.

Requirements

• Proven experience as a Social Media Strategist or similar role with a strong understanding of social media platforms and analytics.
• Excellent copywriting and content creation skills, with a keen eye for visual aesthetics.
• Demonstrated ability to develop and implement successful social media campaigns.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and advertising platforms.
• Strong analytical skills to interpret data and generate performance reports.

Benefits

• Competitive annual salary of 42000 .
• On-site office environment fostering team collaboration and camaraderie.
• Opportunities for professional development and training in social media marketing.
• Generous paid time off and access to company events.
• Be part of a creative and innovative team working in the exciting Arts & Entertainment industry.