Social Media Strategist

About the Role

Our client is seeking a creative and data-driven Social Media Strategist to join their marketing team in the vibrant city of Brighton . This role is integral to crafting and executing innovative social media campaigns that enhance brand engagement, reach, and reputation. You will be responsible for developing content calendars, managing social media platforms, analyzing performance metrics, and staying ahead of emerging trends. The ideal candidate possesses a deep understanding of social media ecosystems, excellent communication skills, and a passion for building online communities, ensuring our client's message resonates effectively with target audiences across all relevant social channels and drives measurable business outcomes.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand objectives and marketing goals.
• Create, curate, and schedule engaging content (text, image, video) across various social media platforms (e.g., Instagram, TikTok, X, LinkedIn).
• Monitor social media channels for trends, conversations, and user-generated content, engaging with the community in a timely and brand-appropriate manner.
• Analyze social media performance metrics, track KPIs, and generate regular reports with insights and recommendations for optimization.
• Collaborate with marketing, PR, and product teams to ensure cohesive brand messaging and integrated campaign execution.
• Manage paid social media advertising campaigns, optimizing for reach, engagement, and conversions.

Requirements

• Proven experience as a Social Media Strategist, Social Media Manager, or similar role.
• Demonstrable success in developing and executing social media strategies that drive engagement and growth.
• Excellent understanding of major social media platforms, their algorithms, and best practices.
• Strong content creation and copywriting skills, with an eye for visual storytelling.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, native platform analytics).
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Benefits

• Competitive salary and potential for performance bonuses.
• Flexible hybrid working model to support work-life balance.
• Comprehensive health and wellness benefits.
• Generous paid time off and professional development opportunities.
• Be part of a creative and dynamic team in a popular Brighton location.