Social Media Strategist

About the Role

Our client is seeking a creative and strategic Social Media Strategist to elevate their brand presence and engage target audiences across key social platforms in Newcastle upon Tyne . You will be instrumental in crafting and executing cutting-edge social media campaigns that align with business objectives and resonate with our community. This role is perfect for a digital native who understands the nuances of various social channels and can translate brand messaging into engaging, shareable content. You'll work within a forward-thinking marketing department, contributing directly to brand growth and online reputation management.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with overall marketing goals.
• Create, curate, and manage engaging, high-quality content across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Monitor social media trends, conversations, and competitor activity, providing actionable insights and recommendations.
• Manage the social media content calendar, ensuring timely posting and consistent brand voice.
• Engage with the online community, respond to comments and messages, and foster positive relationships.
• Analyze social media performance metrics and report on key indicators of success, optimizing campaigns accordingly.

Requirements

• Proven experience as a Social Media Manager or Strategist, with a strong portfolio of successful campaigns.
• In-depth knowledge of major social media platforms, their algorithms, and best practices.
• Excellent copywriting, editing, and communication skills.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Ability to work creatively and analytically to drive engagement and growth.
• Familiarity with the e-commerce landscape and its relation to social media marketing.

Benefits

• Competitive salary and potential for annual bonuses.
• Comprehensive health and wellness benefits package.
• Opportunities for training and attending industry conferences.
• Prime office location in Newcastle upon Tyne with excellent transport links.
• A vibrant and collaborative working environment.