Social Media Strategist

About the Role

Our client is seeking a forward-thinking and strategic Social Media Strategist to define and elevate their brand presence across all digital channels in Brighton . This role demands a deep understanding of the social media landscape, consumer behavior, and cutting-edge marketing techniques to craft impactful strategies that drive engagement, brand awareness, and business objectives. You will lead the development of innovative social media campaigns, ensuring alignment with overall marketing goals and maximizing return on investment. This is a crucial role for a visionary marketer to shape the digital voice of a growing company, offering a flexible hybrid working model.

Key Responsibilities

• Develop comprehensive, long-term social media strategies aligned with business goals and target audience insights.
• Conduct in-depth market research, competitor analysis, and audience segmentation to inform strategic planning.
• Define key performance indicators (KPIs) and establish frameworks for measuring social media success.
• Oversee the creation and execution of integrated social media campaigns across multiple platforms.
• Provide strategic guidance and recommendations to the content and community management teams.
• Analyze performance data and translate complex insights into actionable strategies for continuous improvement.

Requirements

• Extensive experience in social media marketing with a proven track record in developing and executing successful strategies.
• Deep understanding of social media analytics , platform algorithms, and emerging trends.
• Strong strategic thinking, analytical, and problem-solving capabilities.
• Excellent communication, presentation, and influencing skills.
• Experience with social media management and listening tools is essential.
• Bachelor's or Master's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Highly competitive salary commensurate with experience and strategic impact.
• Flexible hybrid working arrangements, combining office collaboration in Brighton with remote flexibility.
• Significant opportunities for professional growth and leadership development.
• Exposure to diverse marketing challenges and innovative projects.
• A collaborative and intellectually stimulating work environment.