Social Media Strategist

About the Role

Our client is seeking an experienced and forward-thinking Social Media Strategist for a fully remote contract position. This role is pivotal in shaping the overarching social media direction for their e-commerce brands, focusing on driving engagement, brand awareness, and conversions. You will be responsible for developing innovative strategies, identifying emerging platforms and trends, and guiding content creation to resonate with target audiences across the digital landscape. This role requires a strategic mind capable of operating effectively in a remote setting and delivering high-impact social media plans.

Key Responsibilities

• Develop and articulate a clear, data-driven social media strategy aligned with the client's business and marketing objectives.
• Conduct in-depth audience research and competitive analysis to inform strategic decisions and identify market opportunities.
• Define key performance indicators (KPIs) and establish measurement frameworks to track the success of social media initiatives.
• Create strategic content calendars, outlining themes, formats, and posting schedules for maximum impact.
• Advise on best practices for content creation, community management, and paid social advertising to optimize campaign performance.
• Stay abreast of the latest social media trends, platform updates, and algorithm changes, translating insights into actionable recommendations.

Requirements

• Demonstrated success in developing and implementing impactful social media strategies for brands, preferably in e-commerce or retail.
• Strong analytical skills with the ability to interpret data and translate it into strategic insights and actionable plans.
• Excellent understanding of all major social media platforms, their unique audiences, and advertising capabilities.
• Proficiency in social media analytics tools and reporting methodologies.
• Exceptional communication and presentation skills, with the ability to clearly articulate complex strategies to stakeholders.
• Creative thinking and a passion for digital storytelling and community building.

Benefits

• Competitive contract rate commensurate with expertise and experience.
• Fully remote role offering significant flexibility and autonomy.
• Opportunity to shape the social media presence of multiple exciting e-commerce brands.
• Exposure to a wide range of digital marketing initiatives and strategies.
• Work with a collaborative and forward-thinking team in a remote-first culture.