Sports Marketing Executive

About the Role

Our client is seeking a creative and driven Sports Marketing Executive to join their dynamic team in Reading . This hybrid role will involve developing and executing innovative marketing strategies to promote sports events, programmes, and facilities. You will be responsible for increasing brand awareness, driving engagement, and attracting participation and viewership. The ideal candidate will have a keen understanding of the sports industry, a flair for digital marketing, and the ability to craft compelling campaigns that resonate with sports enthusiasts in the Reading area and beyond.

Key Responsibilities

• Develop and implement comprehensive marketing plans for sports events, campaigns, and initiatives.
• Manage social media channels, creating engaging content and fostering community interaction.
• Design and execute digital marketing campaigns, including email marketing, SEO, and paid advertising.
• Collaborate with media partners and public relations teams to secure positive press coverage.
• Analyse marketing campaign performance and provide detailed reports on key metrics and ROI.
• Assist in the development of promotional materials, including brochures, website content, and advertisements.

Requirements

• Proven experience in marketing, preferably within the sports or leisure industry.
• Strong understanding of digital marketing channels, including social media, SEO, and content marketing.
• Excellent copywriting and communication skills, with the ability to create engaging marketing messages.
• Experience with marketing analytics tools and reporting.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• A genuine passion for sports and a creative mindset.

Benefits

• Competitive salary and performance-related bonuses.
• Hybrid working model offering flexibility between office and remote work.
• Opportunities for professional development and attending industry events.
• Be part of exciting sports projects and initiatives in the Reading region.
• A collaborative and fast-paced marketing environment.