Sports Marketing Manager

About the Role

Our client is seeking an innovative Sports Marketing Manager to join their dynamic team based in Newcastle upon Tyne . This hybrid role will be crucial in developing and executing impactful marketing campaigns to promote sports events, athlete partnerships, and new sporting initiatives. You will be responsible for driving brand awareness, fan engagement, and commercial growth within the vibrant Leisure & Sports landscape. The successful candidate will possess a creative flair, a deep understanding of the sports market, and the ability to blend strategic thinking with hands-on campaign execution.

Key Responsibilities

• Develop and implement integrated marketing strategies to enhance brand visibility and drive participation in sports activities.
• Manage all aspects of sports-related marketing campaigns, including digital, social media, content creation, and traditional advertising.
• Collaborate with internal teams, including event organisers and sponsorship managers, to ensure cohesive brand messaging.
• Analyse campaign performance data and provide regular reports on key metrics and ROI.
• Build and maintain strong relationships with media outlets, influencers, and sports partners.
• Oversee the marketing budget, ensuring efficient allocation of resources for maximum impact.

Requirements

• Proven experience (5+ years) as a Marketing Manager or similar role, with a focus on the sports or leisure industry.
• Strong understanding of sports marketing principles, consumer behaviour, and current industry trends.
• Demonstrated success in developing and executing successful marketing campaigns across various channels.
• Proficiency in digital marketing tools, social media management, and analytics platforms.
• Excellent project management and communication skills, with the ability to work effectively in a hybrid team.
• Bachelor's degree in Marketing, Business, Sports Management, or a related field.

Benefits

• Competitive annual salary and performance-based bonus opportunities.
• Hybrid working model offering a balance between remote flexibility and in-office collaboration in Newcastle upon Tyne .
• Comprehensive private medical insurance and pension scheme.
• Generous annual leave allowance and opportunities for professional development.
• Access to exclusive sporting events and corporate hospitality opportunities.