Store Leader, Westfield, White City, London

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.

At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.

As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world‑class infrastructure, and driving sustainable growth across markets. As Store Leader, you will be responsible for leading one of our highest-volume UK locations at Westfield London. This role is ideal for an experienced retail leader who thrives in a fast‑paced shopping centre environment, understands the unique demands of high footfall trading, and has a passion for developing teams while delivering exceptional customer experiences.

You will lead from the front, building a high-performing team, driving commercial results, and ensuring operational excellence across every aspect of the business. Working closely with regional leadership and cross‑functional partners, you will bring the SKIMS brand to life through exceptional service, strong commercial acumen, and inspirational leadership.

Key Responsibilities

Responsibilities

Leadership & People

• Lead, inspire and develop a high-performing management and store team.
• Recruit, coach and retain exceptional talent while building a strong succession pipeline.
• Foster a culture of accountability, collaboration and continuous development.
• Lead performance management, coaching and recognition to drive engagement and results.
• Champion the SKIMS values and create an inclusive, customer-first culture.

Customer Experience

• Deliver an elevated, personalised customer experience that reflects the SKIMS brand.
• Lead from the sales floor, coaching the team in real time to maximise service and conversion.
• Build a team of knowledgeable product experts who confidently educate and engage customers.
• Monitor customer feedback, NPS and service metrics to continually improve the customer journey.

Commercial & Operational Excellence

• Drive sales performance through strong commercial leadership and effective floor management.
• Own key business metrics including sales, payroll, productivity, inventory, shrink and labour.
• Analyse business trends and adjust trading strategies to maximise opportunities.
• Ensure exceptional standards of merchandising, replenishment and visual presentation.
• Maintain operational excellence across scheduling, stock management, compliance and store processes.
• Demonstrate experience successfully leading within a high-volume shopping centre environment where customer traffic, peak trading periods and operational complexity require strong leadership and agility.
• Partner effectively with Westfield management, centre operations and neighbouring retailers when required.
• Lead the business through key trading events including weekends, holidays, promotional periods and seasonal peaks while maintaining exceptional service standards.
• Understand the importance of conversion, traffic, clienteling and repeat business within a premium shopping centre environment.

Cross Functional Partnership

• Collaborate with Retail Operations, Visual Merchandising, HR, Planning and regional leadership.
• Provide feedback on customer trends, product opportunities and operational improvements.
• Support new initiatives and continuously seek opportunities to improve performance.

Skills, Knowledge and Expertise

• 5+ years of retail leadership experience managing high-volume stores.
• Previous experience leading within a premium shopping centre environment (Westfield or comparable destination preferred).
• Proven ability to lead, coach and develop high-performing teams.
• Strong commercial acumen with experience managing sales, payroll, labour and operational KPIs.
• Experience delivering exceptional customer service within a premium or luxury retail environment.
• Strong organisational skills with excellent attention to detail.
• Passion for product, styling and visual merchandising.
• Excellent communication and relationship-building skills.
• Adaptable, solutions-oriented and comfortable working in a fast‑paced, growing business.
• Flexible to work evenings, weekends, bank holidays and peak trading periods.

What We're Looking For

We're looking for a hands‑on retail leader who enjoys being on the shop floor, coaching teams, engaging with customers and driving commercial success. You'll thrive in a fast‑paced shopping centre environment, lead with energy and accountability, and be passionate about creating an exceptional customer experience that reflects the SKIMS brand.

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear.

We are setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, our goal is to consistently innovate on the past and advance our industry for the future.

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Store Leader, Westfield, White City, London • London, GB

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