TikTok Shop Account Manager with Italian

Overview

In this role you will manage TikTok Shop Italy relationships with the agency partner and HQ to drive commercial and engagement goals. You will collaborate with the Marketing Manager to boost content engagement and lead lower-funnel activations, including TikTok Shop Lives. You will oversee portfolio and pricing strategy within guardrails and co-create activation plans that align with cross-functional objectives. You will optimize the customer decision journey, maintain brand alignment, and contribute to the broader Philips e-commerce agenda. This is a chance to shape TikTok Shop growth within a global, consumer-focused health technology company.

Responsibilities

• Drive sell-out (GMV) performance on TikTok Shop Italy and manage sell-in with the agency partner
• Collaborate with Marketing Manager to deliver content engagement metrics
• Lead lower funnel activations on the platform, focusing on Lives
• Manage pricing strategy for the platform within WE guard-rails
• Co-create FY activation plan aligning with WE Incubator objectives
• Coordinate with Philips TikTok Shop Agency Partner to deliver activation calendar and ensure content aligns with brand guidelines
• Manage A&P and promo spending for the channel (SAP user)
• Track GMV, content engagement, and outputs and optimize accordingly
• Foster strong relationships with TikTok Account Management Team for brand and commercial unlocks
• Support Marketing Manager with content handling, affiliate outreach and ads
• Stay updated on TikTok trends and incorporate best practices into Philips content plan

Key requirements

• 5+ years National Account Management with e-commerce focus
• Experience within a global, brand-led, consumer-focused organization
• Italian language proficiency
• Hands-on P&L management experience
• Strong PowerPoint presentation skills
• Proven track record in optimizing customer decision journey and user experience
• Excellent stakeholder management and cross-functional collaboration
• Interest in new technologies and continuous skill development

• communication excellence
• stakeholder management
• team player
• e-commerce strategy
• GMV optimization
• pricing strategy