TikTok Shop UK - Seller Incubation -Targeted Seller Activation & Growth Manager (Third-party Associate)

Responsibilities

The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers. The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

We are looking for a Seller Activation & Incubation Manager to own sellers from onboarding through early growth and activation, with the goal of accelerating them to their first meaningful GMV milestone (≈£4.5K) before handing over to Account Strategists.

As a key operator and architect of our early-stage incubation engine, you will act as an early-stage account owner, supporting sellers hands-on with operational readiness while driving scalable incubation through webinars, education content, and horizontal programs. You will manage cohorts of newly onboarded and high-potential sellers, diagnose growth blockers, and deploy systematic treatments that shorten time-to-activation and improve early retention.

This role blends account management, operations knowledge, and scalable enablement. You will work closely with Account Strategists, BPOs, and cross-functional teams to ensure sellers receive the right support at the right stage, and that learnings from early-stage sellers are translated into repeatable playbooks and programs.

1. Own high potential sellers from onboarding through early activation (0 → ~£4.5K GMV), acting as the primary point of contact during the incubation phase
2. Support sellers on operational readiness, policies, and execution fundamentals to unblock early growth
3. Design and run scalable incubation initiatives, including webinars, education content, and mass activation programs
4. Segment early-stage sellers by profile and readiness, and apply targeted incubation treatments
5. Track seller progress, activation metrics, and handover readiness to Account Strategists
6. Partner with Account Strategists, Strategy, Acquisition, BPOs, and XFN teams to ensure smooth handovers and aligned seller journeys
7. Turn early-stage insights into repeatable playbooks, SOPs, and program improvements

Qualifications

Minimum Qualifications

• - Bachelor’s Degree or above, 1+ years experience in data analytics, business intelligence, or strategic operations, ideally in e-commerce or high-growth tech
• - Proficient in SQL, Excel/Sheets, and BI tools such as Tableau, Looker, or DataStudio
• - Strong analytical and problem‑solving skills with a sharp business acumen
• - Experience turning data into narratives that influence decision‑making across stakeholders
• - Clear communicator who can translate complex data into simple insights and actionable next steps

Preferred qualifications

• - Over 2 years of working experiences with both project management and BD/Sales/Account management experiences

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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