Trade Event Marketing Manager

Job Title: Trade Event Marketing Manager Company: The Assembly Location: Office based, The Assembly HQ located in Shenfield, Essex Event: An exciting new launch trade event in the Design & Creative sector Job Type: Permanent Contract Start Date: Immediate Start Salary: £30,000-£40,000 About The Assembly: The Assembly is a dynamic and forward-thinking independent media company committed to delivering exceptional experiences. Our diverse portfolio includes a range of events that cater to various industries and interests both in trade & consumer markets. Scooping three awards at the Conference & Events Awards 2026, we are now seeking a skilled and motivated Trade Marketing Manager to join our growing team, driving the marketing strategy for one of our new events for 2027 and contributing to the overall success of The Assembly. Job Summary: As a Trade Marketing Manager at The Assembly, you will play a pivotal role in shaping the marketing strategy for the inaugural show in 2027 and beyond. This position requires a creative and strategic thinker with a passion for live events. You will be responsible for developing and executing comprehensive marketing campaigns to drive attendance, increase brand awareness, and foster engagement within our target audience. The role will be based at The Assembly’s HQ in Shenfield, well-positioned for the Elizabeth line and under a 25 minute hop to London, and easily accessible from the M25 & A12. Is this you…? If you are a passionate and results-driven marketing professional with a love for live events, and the desire & skillset to step up to a Marketing Manager position, this is an incredible opportunity to join our team at The Assembly. Apply now to be part of the excitement and contribute to the success of this new show!

Key Responsibilities

Strategic Planning:

• Develop and implement strategic marketing plans to meet organisational objectives.
• Analyse market trends and competitor activities to identify opportunities and threats. Brand Management:
• Ensure consistent brand messaging and positioning across all marketing channels.
• Collaborate with internal teams to maintain brand integrity and enhance brand recognition. Digital Marketing:
• Create, execute and nurture digital marketing campaigns, including social media, email marketing, online and paid advertising.
• Utilise SEO and SEM strategies to optimise online presence and drive traffic to event websites.
• Oversee and nurture the B2B Database to create a highly targeted audience of engaged professionals & decision makers from within the industry. Content Creation:
• Lead the development of compelling and relevant content for various marketing channels, including blogs, email, social media, and press releases.
• Collaborate with design teams to create visually appealing and effective marketing collateral. Event Promotion:
• Implement targeted promotion strategies to increase event attendance and engagement.
• Work closely with the design & sales teams to create promotional materials and incentives for sponsors and exhibitors.
• Identify and develop partnerships with key opinion leaders and voices within the industry to drive reach and add credibility to the event.
• Shape collaborations with industry-leading Media partners and credible organisations to amplify the shows reach and authority.
• Leverage tailored Marketing tactics such as Direct Mail and the strategic support of telemarketers to refine and reach the target audience.
• Promote the event schedule & stage content. Analytics and Reporting:
• Monitor and analyse the performance of marketing campaigns, providing regular reports and insights.
• Track and Report on registration and event attendee insights, managing the ticket platform for the event.
• Use data-driven insights to optimise marketing strategies and improve ROI. Budget Management:
• Set & implement marketing budgets and ensure KPI’s are met, and OPEX maximised across the event Target:
• Meet a pre-show number for audience registrations.

Qualifications

• Proven experience across relevant marketing roles.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and analytics platforms.
• Experience managing social handles, monitoring metrics, and guiding growth.
• Confidence in forming and maintaining strong relationships with external partners & sponsors.
• Experience in the Trade events & exhibitions space would be advantageous.

Why Join The Assembly?

You’ll be joining a growing independent events and media business where you’ll have the opportunity to own relationships, develop new commercial ideas and see your work come to life. You’ll be part of a team building some of the most exciting platforms in the professional sector with plenty of opportunity to develop, progress and make your mark. See what some of our team think… “I began my journey with Assembly Events as an intern, and over the past 3 years, I’ve had the incredible opportunity to grow both personally and professionally. Today, as a full-time team member, I’m proud to lead my own event and work collaboratively across a range of exciting projects with the best team. The Assembly Events is truly a fantastic place to learn, grow, and build a rewarding career in an exciting and progressive industry!" Anna Green – Marketing Executive, The Assembly Events “Since joining The Assembly in 2022, I’ve had the freedom to be creative, to push the boundaries with events marketing and I’ve done all of this with the support of an incredible team – working at an organisation like The Assembly is every marketer’s dream” - David Jones – Executive Producer, CrimeCon UK To apply for this role, please send your CV and a cover letter that gives an overview of why you feel that you’d be the best candidate for this role to Michael Dynan, Co-Founder of The Assembly