Trade Marketing Executive - FMCG

About the Role

Our client, a leading name in the Fast-Moving Consumer Goods (FMCG) arena, is looking for an energetic and results-oriented Trade Marketing Executive to join their team in Portsmouth . This role is key to driving brand visibility and sales performance at the retail level. You will be responsible for developing and executing effective in-store marketing strategies, promotional campaigns, and point-of-sale initiatives that capture consumer attention and encourage purchasing decisions. This position offers a hybrid working model, providing a blend of collaborative office work and remote flexibility, supporting a critical function within the sales and marketing department.

Key Responsibilities

• Develop and implement strategic trade marketing plans to support brand objectives and sales targets.
• Design and execute compelling point-of-sale (POS) materials and in-store promotions.
• Analyze retail sales data and competitor activities to identify opportunities and challenges.
• Collaborate closely with the sales team to ensure effective execution of trade plans in store.
• Manage relationships with external agencies and suppliers for promotional material production.
• Monitor and report on the effectiveness of trade marketing initiatives, providing recommendations for optimization.

Requirements

• Minimum 2 years of experience in trade marketing, brand management, or sales support within the FMCG industry .
• Solid understanding of retail environments and the principles of in-store marketing.
• Proficiency in analyzing sales data and market trends.
• Excellent project management and organizational skills.
• Strong communication and interpersonal skills, with the ability to influence stakeholders.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

• Competitive salary package with performance incentives.
• Hybrid working model offering excellent work-life balance.
• Opportunity to contribute to the success of well-known FMCG brands .
• Access to training and development programs.
• Supportive team environment with opportunities for career growth in marketing.