Trade Marketing Executive - FMCG

About the Role

Our client is seeking a proactive and creative Trade Marketing Executive to join their dynamic FMCG team in Norwich . This role is pivotal in developing and executing effective trade marketing strategies that drive sales and enhance brand presence in retail channels. You will work closely with sales teams and retail partners to create compelling promotional campaigns and in-store experiences. The ideal candidate will have a strong understanding of the retail environment, excellent communication skills, and a passion for marketing within the fast-moving consumer goods industry. This position offers an excellent opportunity to contribute to the success of well-known brands.

Key Responsibilities

• Develop and implement in-store promotional plans and trade marketing initiatives to support sales objectives for FMCG products .
• Collaborate with the sales team to understand retailer needs and develop tailored marketing solutions for key accounts in the Norwich area.
• Create engaging point-of-sale (POS) materials, display units, and promotional offers.
• Analyze the effectiveness of trade marketing campaigns, measuring ROI and providing insights for future strategies.
• Manage relationships with external agencies and suppliers involved in trade marketing execution.
• Stay updated on retail trends, competitor activities, and best practices in trade marketing within the FMCG sector .

Requirements

• Previous experience in a trade marketing, brand, or sales support role, preferably in the FMCG industry.
• Strong understanding of retail channels, shopper marketing, and promotional mechanics.
• Excellent communication, presentation, and project management skills.
• Ability to work effectively both independently and collaboratively with cross-functional teams.
• Creative thinking and problem-solving abilities.
• Proficiency in MS Office Suite.

Benefits

• Competitive salary and potential for performance-related bonuses.
• Hybrid working model providing flexibility and work-life balance.
• Opportunities for professional development and career growth.
• Be part of a supportive and innovative team in Norwich .
• Contribute to the success of leading FMCG brands in the retail space.