Trade Marketing Executive - FMCG

About the Role

Our client, a key player in the Fast-Moving Consumer Goods (FMCG) market, is seeking a creative and commercially minded Trade Marketing Executive to join their team in Derby . This role is responsible for developing and implementing effective in-store marketing strategies and promotions that drive sales and enhance brand visibility at the point of purchase. You will work closely with the sales and brand teams to ensure that marketing initiatives align with overall brand objectives and meet retailer needs. This is a hands-on role perfect for someone passionate about driving retail success in the competitive FMCG landscape.

Key Responsibilities

• Develop and execute impactful in-store marketing plans and promotional activities across various retail channels.
• Collaborate with the sales team to provide them with the necessary tools and support to effectively sell products to retailers.
• Analyze sales data and market trends to identify opportunities for improving brand performance in retail environments.
• Manage the creation of Point of Sale (POS) materials, promotional displays, and merchandising guidelines.
• Ensure effective implementation and execution of marketing campaigns within retail outlets.
• Liaise with agencies and suppliers for the production of marketing materials.
• Monitor competitor activities and best practices in trade marketing to maintain a competitive edge.

Requirements

• Experience in trade marketing or a similar role within the FMCG industry is highly desirable.
• Understanding of retail channels, merchandising principles, and in-store promotion execution.
• Strong communication, presentation, and project management skills.
• Ability to analyze sales data and translate insights into actionable trade marketing plans.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Competitive salary with performance-based incentives.
• Comprehensive health and wellness benefits package.
• Pension scheme with company contributions.
• Opportunities for professional development and gaining valuable experience in FMCG trade marketing.
• A dynamic and collaborative team environment in Derby .