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Trade Marketing Manager
- birmingham, west midlands, B1 1BB, United Kingdom
- Permanent·On-site
- Full time
- £55,000 - £55,000 Per Annum
Job Description
About the Role
Our client is seeking a results-oriented Trade Marketing Manager to drive brand visibility and sales performance across key retail channels in Birmingham . This role is crucial for building strong relationships with retail partners and executing impactful in-store and online promotional strategies within the dynamic FMCG sector. You will be responsible for developing and managing trade marketing plans that align with overall brand objectives, ensuring maximum impact at the point of purchase. This is an exciting opportunity to influence retail strategy and contribute directly to the commercial success of leading brands in a key market region.
Key Responsibilities
- Develop and execute innovative trade marketing strategies and plans tailored to specific retail partners and channels.
- Manage the trade marketing budget, ensuring effective allocation of resources to maximize promotional impact and ROI.
- Build and maintain strong collaborative relationships with key retail buyers and account management teams.
- Analyze sales data, market trends, and competitor activities to identify opportunities for increased distribution and sales.
- Create compelling point-of-sale materials, promotional offers, and in-store activation programs to drive consumer purchase.
Requirements
- Bachelor's degree in Marketing, Business, or a related discipline.
- Minimum of 4 years of experience in trade marketing or shopper marketing, preferably within the FMCG industry.
- Demonstrated experience in developing and executing successful retail promotional campaigns.
- Strong understanding of the retail landscape and channel dynamics in the UK.
- Excellent negotiation, communication, and analytical skills.
Benefits
- Competitive salary and annual bonus opportunity.
- Opportunity to work with well-known FMCG brands.
- Comprehensive benefits package including health insurance and a company pension.
- Career development opportunities within a growing organization.
- On-site parking and a supportive team environment in Birmingham .