Trade Marketing Manager

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a results-oriented Trade Marketing Manager to join their team in Nottingham . This role is essential for developing and executing effective in-store and trade marketing strategies that drive brand visibility, product sales, and category growth at the point of purchase. You will work closely with sales, marketing, and brand teams to create impactful promotional plans, manage trade budgets, and analyze retail performance. This position offers a significant opportunity to influence commercial success within the FMCG market, with a hybrid work model that provides flexibility between office and remote strategic planning.

Key Responsibilities

• Develop and implement comprehensive trade marketing plans to support brand objectives and drive sales in retail channels.
• Collaborate with sales teams to create effective promotional programs, point-of-sale materials, and merchandising strategies.
• Analyze trade spend effectiveness and ROI, managing budgets to maximize impact.
• Conduct market and competitor analysis to identify trade opportunities and challenges.
• Work closely with brand teams to ensure trade marketing activities are aligned with overall brand strategy.
• Manage relationships with external agencies and suppliers for trade marketing execution.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in trade marketing or brand management, ideally within the FMCG industry .
• Proven track record of developing and executing successful trade marketing campaigns.
• Strong analytical skills with experience in budget management and performance analysis.
• Excellent communication, presentation, and project management skills.

Benefits

• Competitive salary and annual bonus structure.
• Hybrid working arrangement offering flexibility between office and remote work.
• Comprehensive health, dental, and vision insurance.
• Company pension scheme.
• Opportunities for professional development and career growth in the Nottingham area.