UK- Sales & Operations Director

Leon Cycle was founded in Germany in 2014 and has since expanded across Europe, North America and Australia.

We design, manufacture and sell electric bicycles through dealer networks, key accounts and e-commerce channels. Our flagship brand, NCM, offers a wide range of e-bikes across trekking, city, mountain and folding categories.

We are now looking for a Sales & Operations Director – UK to lead the next stage of growth of our UK business.

The Role

You will take overall responsibility for the sales, operations and P&L performance of Leon Cycle UK.

This is not a pure sales role. You will lead both commercial growth and local operations, ensuring strong execution across sales, inventory, logistics, customer service and after-sales.

Key Responsibilities

• Develop and execute the UK sales and growth strategy;
• Recruit, lead and coach 2–3 Business Development Managers;
• Expand our dealer network and develop Key Accounts;
• Own UK revenue, gross margin and P&L performance;
• Manage the sales pipeline, pricing and commercial performance;
• Directly manage the UK Operations Manager;
• Oversee inventory, 3PL, warehouse, logistics and delivery performance;
• Oversee customer service, returns, warranty and technical support;
• Oversee the Leon Cycle Ride & Service Hub – London;
• Work closely with shared Finance, HR, Marketing and E-commerce teams;
• Identify and resolve operational and commercial issues quickly.

Initial Team Structure

• Operations Manager
• Warehouse & Logistics
• Customer Service
• Technical Support

What We’re Looking For

• 10+ years of commercial, sales or business management experience;
• Proven experience leading B2B sales and dealer/channel development;
• Strong Key Account and negotiation experience;
• Experience managing both sales and operations;
• Good understanding of P&L, gross margin, inventory and working capital;
• Experience with 3PL, logistics, customer service or after-sales operations;
• Experience in e-bikes, bicycles, automotive, motorcycles, consumer electronics or durable consumer goods is preferred;
• Entrepreneurial, hands‑on, data‑driven and highly accountable;
• Strong leadership and communication skills.

What Success Looks Like

Build a profitable, scalable and high-performing UK business with strong sales growth, an expanding dealer network, healthy inventory and reliable customer service.

This role is ideal for a commercially driven leader who wants to build and own a business, rather than simply manage a sales team.

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