Vice President of B2B Marketing (Marchant & Acceptance)

• The U.S. Integrated Marketing & Communications team drives growth for Mastercard’s business and brand by demonstrating how our products, services, insights and Priceless assets create value for customers and partners
• Reporting to the Senior Vice President of B2B & Product Marketing, the Vice President, B2B Marketing — Merchant & Acceptance will lead the marketing team supporting Mastercard’s merchant, acquiring, processing, and public sector businesses
• This executive will translate commercial priorities into strategies that deepen customer relationships, grow share and generate revenue. The role will support core merchant verticals—including Travel, Fuel, Drug & Grocery, Retail, and Eating Places—while expanding strategic partnerships and adoption of secure, scalable payment solutions
• A key focus will be combining Mastercard Services, data and insights, products, marketing assets and the Priceless brand into differentiated growth solutions. Success will be measured through revenue influence, product and Services adoption, portfolio optimization, customer engagement and brand impact
• Lead B2B marketing strategy across merchant, acquiring, processing, and public sector businesses
• Build growth plans for priority merchant verticals that deepen relationships, grow share and expand product and Services adoption
• Develop partnership and co-marketing propositions combining Mastercard’s brand, campaigns, Priceless assets, sponsorships, media, technology, data and Services capabilities
• Partner with Mastercard Services to create cross-sell opportunities across acquisition, engagement, loyalty, portfolio optimization and performance marketing
• Support acquiring, processing and public sector priorities through programs that strengthen partnerships, accelerate innovation and promote secure payment solutions
• Lead joint marketing plans with customers, aligning objectives, investments, audiences, channels and measurement
• Build senior customer relationships and represent Mastercard in strategic planning sessions, pitches and executive presentations
• Partner with business development and account teams across the sales lifecycle, from opportunity identification and RFP strategy through activation and growth
• Develop insight-led narratives, commercial frameworks and materials that help win and expand customer relationships
• Collaborate across Marketing, Communications, Product, Services, Finance and Legal to deliver integrated programs
• Define performance measures tied to revenue, GDV, share growth, adoption, engagement, brand impact and ROI
• Lead and develop a high-performing team while managing agency partners and resources

Optimistic, resourceful problem-solver who takes initiative and mobilizes teams around solutionsAbility to connect marketing strategy and investment to revenue, customer value and product adoptionEntrepreneurial marketer who identifies and unlocks customer opportunities, turning ideas into measurable growthData-driven leader experienced in integrated marketing, joint business planning, measurement and ROITrusted relationship builder with strong storytelling, presentation, negotiation and influencing skillsSignificant experience leading B2B, partnership, customer or commercial marketing in a complex organizationExtensive experience in payments, financial services, fintech, commerce, retail, technology or professional services experience preferredProven team builder who develops talent, sets high standards and creates a positive, collaborative and hard-working culture

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