VP, Physical Sales - EMEA

VP, Physical Sales – EMEA

Reports To: EVP, Commercial (dotted line to President, Warner Music EMEA)

Department: Commercial / EMEA

Location: London

Job Summary

The VP, Physical Sales – EMEA will lead the global scalability of artist merchandise and D2C physical music programs across markets in EMEA. The role sits at the intersection of global commerce, supply chain, and artist brand strategy, ensuring that every product program in the VP’s remit is delivered with operational excellence, creative integrity, and commercial success.

Key Responsibilities

• Drive year‑on‑year growth of physical sales across the EMEA region.
• Partner closely with frontline and off‑roster teams to identify opportunities to maximize revenue and artist impact through physical products.
• Support EMEA pricing strategies across products and streaming platforms.
• Build relationships with repertoire owners and provide input to release planning to maximize physical revenue opportunities.
• Partner with supply chain teams to ensure EMEA commercial objectives are delivered seamlessly with robust end‑to‑end operations and project management across multiple markets.
• Identify and capitalize on new market opportunities and untapped physical distribution networks.
• Bring creativity and innovation to physical sales opportunities that support artist brands and revenue outcomes.
• Understand consumers and what drives superfans and different audience segments to align physical product strategies to needs and opportunities.
• Coordinate across labels and keep supply chain partners updated on timelines and plans to align product opportunities and service delivery.
• Leverage business intelligence tools and AI enablement opportunities to enhance commercial performance.
• Collaborate with local and centralized commercial and supply chain teams on technology enablement and processes to better serve EMEA and WMG as a whole.
• Build knowledge of different markets and their roles in artist development to overlay the physical roadmap with marketing opportunities.
• Identify revenue creation and optimization opportunities of physical music products via D2C.
• Manage vendor relationships, negotiate timelines and costs, and ensure compliance with international trade and sustainability standards.
• Coordinate global drops/programs, pre‑orders, and tour events that drive physical sales.
• Analyze sales, margin, and fulfillment data to improve efficiency, profitability, and fan experience.
• Collaborate cross‑functionally with creative, marketing, finance, tax, and artist management to align global programs.
• Orchestrate stakeholder engagement and reporting for all levels of the organization, ensuring visibility and alignment from direct management through senior leadership.

Required Qualifications

• Proven track record of defining and delivering a multi‑year commercial strategy for physical sales channels in the music industry.
• Extensive experience owning and running a complex P&L across business lines.
• Commercial leadership experience managing multi‑territory physical product launches and working with cross‑border stakeholders.
• Mastery of complex commercial contract structures.
• Familiarity with multi‑language, multi‑market, multi‑culture physical sales growth.
• Strong analytical and project management skills.
• Exceptional communication and relationship management abilities across cultures, time zones, and senior leadership.
• Passion for music, artist brands, and global fan engagement.
• Willingness to travel through EMEA and beyond the region as required to engage with global stakeholders.

Preferred Experience

• Experience across multiple international markets.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.

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