Workspace Director of Sales

If you know art’otel, you know we do things differently. We’re launching a brand-new, premium 20,000 sq ft workspace within our luxury lifestyle hotel in Hoxton. This flagship workspace in Shoreditch will combine the energy of a boutique hotel with the sophistication of a high‑end office environment, offering an exceptional work‑meets‑lifestyle experience for modern businesses.To bring it to life, we’re looking for a Sales Director who can blend commercial acumen with a love for design‑led, hospitality‑driven environments.

What you’ll be leading:

As our Sales Director, you’ll shape and execute the full pre‑opening and go‑to‑market sales strategy, building a high‑performing team and defining processes from day one. You’ll craft a high‑touch sales journey that mirrors the elevated guest experience art’otel is known for.

Benefits you’ll receive:

• 30 days of holiday per year - including bank holidays, increasing with years of service
• Heavily discounted hotel rates in Europe (extends to the Radisson Hotel Group and family & friends)
• F&B discounts at our restaurants and bars (for your whole party)
• Benefit Hub – Discounts in many supermarkets, major retailers, attractions, restaurants and cinemas.
• Free financial & mortgage advice
• 24/7 employee assistance programme
• Access to 40% of your pay before payday through Wagestream
• Vitality at work scheme, with great gym discounts and more
• Free dry cleaning for work uniform
• Travel season ticket loan, Ride to Work Scheme
• Annual Staff parties and events
• Company pension plan

What you’ll do as a Sales Director:

• Build the sales function from the ground up and set the commercial roadmap for a premium flex workspace brand.
• Develop sales SOPs, membership contracts, CRM workflows and more.
• Drive demand across SMEs, scale‑ups, creative industries, and corporate teams seeking hospitality‑led workspace.
• Own the full sales cycle, from enquiries and tours to proposals, negotiation, and contract close.
• Partner with brand agencies and marketing teams to create a standout workspace brand and compelling campaigns.
• Act as senior ambassador for the workspace within the wider art’otel Hoxton experience.
• Monitor competitive trends and shape our offering accordingly.
• Collaborate with design and operations to ensure the space, amenities, and service meet premium standards.
• Influence workspace configuration and help refine the product using real client insights.
• Maximise occupancy, revenue, yield, and profitability across the workspace.
• Deliver accurate pipeline forecasting and commercial reporting.
• Shape pricing strategies and premium promotions.

What you’ll bring as a Sales Director:

• Strong network in London’s workspace or real estate sector
• Leadership presence to launch and scale a high‑end brand from scratch

If you’re ready to shape a flagship workspace brand from the ground up and you thrive at the intersection of hospitality, design, and high‑performance commercial strategy, we’d love to hear from you!

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